Spain's colourful fishing town — famous painted houses, the country's most celebrated chocolate brand and a genuine local character between Benidorm and Alicante
The Villajoyosa property market is growing as the town's profile rises — it is increasingly featured in international travel press and on social media, driving new buyer attention. Homes with views of the coloured harbour houses or close to the Blue Flag beaches are the most sought-after. The town is well positioned for buyers priced out of Benidorm's more expensive marina apartments while seeking something with more character than a generic resort development.
Why Villajoyosa?
Sell property in Villajoyosa — the market for sellers
Considering selling property in Villajoyosa? The Villajoyosa property market is growing as the town's profile rises — it is increasingly featured in international travel press and on social media, driving new buyer attention. Homes with views of the coloured harbour houses or close to the Blue Flag beaches are the most sought-after. The town is well positioned for buyers priced out of Benidorm's more expensive marina apartments while seeking something with more character than a generic resort development.
As a seller in Villajoyosa, you typically face an international pool of buyers — that is an advantage, as it significantly widens your potential audience beyond the local Spanish market, but it also requires marketing that speaks to foreign buyers. Selling property in Villajoyosa requires a strategy aimed at international buyers.
What is your property worth in Villajoyosa?
The price level in Villajoyosa ranks as a well-balanced mid-range a market compared with the rest of the Costa Blanca. An apartment typically sells in the range of 150,000-280,000 EUR, while a house sits around 220,000-420,000 EUR and a villa from 400,000-800,000 EUR — but the exact right price naturally depends on condition, location and views.
We recommend getting an independent valuation from a local agent who knows Villajoyosa, as well as comparing with actual completed sales in the area — not just asking prices, which are often set high for negotiation purposes.
How to sell your property in Villajoyosa
Start by gathering the necessary paperwork: the title deed (título de propiedad), the most recent IBI receipts, the energy certificate and documentation of any community fees. Without these in place, a sale cannot be completed at the notary.
Then choose an agent with experience in Villajoyosa and ideally an international network — many buyers come from abroad and find the property via English-language or Scandinavian portals. Good photography and a realistic asking price are crucial for a quick sale.
Taxes and fees when selling in Villajoyosa
As a seller in Valencia region you must pay plusvalía municipal — a local tax based on the increase in the cadastral value of the land since your purchase. In addition, Capital Gains Tax of 19% is paid on the actual profit for EU citizens, and 3% of the sale price is automatically withheld as advance tax if you are a non-resident.
Any gain from the sale may also need to be declared in your home country, but the double taxation treaty between Spain and most countries ensures that you do not pay full tax twice. Always seek advice from an accountant experienced in cross-border taxation before the sale.
Tips for selling property in Villajoyosa quickly and at the best price
To sell property in Villajoyosa as quickly as possible, you should highlight what is unique about your property: iconic multicoloured painted fishermen's houses is something many foreign buyers are specifically looking for in Villajoyosa.
Professional photography and home staging are essential for selling property in Villajoyosa at the best price — international buyers often decide based on photos alone. A good agent with experience in selling property in Villajoyosa is your most important partner.
What raises your sale price in Villajoyosa
Villajoyosa's strongest selling point is its unique visual identity — the painted harbour houses are immediately recognisable and internationally distinctive, giving properties in the town a story and character that generic resort apartments simply cannot offer. Combined with the Valor chocolate heritage and an active fishing port, Villajoyosa offers the kind of authentic identity that drives growing international interest and supports long-term property value.
The TRAM connection is a practical selling point well worth highlighting — it gives residents and tenants access to both Benidorm and Alicante without a car, which is genuinely rare on the northern Costa Blanca. Position the town's mid-point location between Alicante and Benidorm as a lifestyle advantage: the airport is close, the city is within commuting range, and the resort facilities of Benidorm are 12 km away when wanted.
Areas in Villajoyosa
Explore the individual areas in Villajoyosa for more specific information on prices and character:
Frequently asked questions about selling in Villajoyosa
What tax do I pay when I sell my property in Villajoyosa?
You must pay plusvalía municipal to the town hall, as well as Capital Gains Tax of 19% on your profit as an EU citizen. If you are a non-resident, 3% of the sale price is automatically withheld as advance tax at completion.
How long does it take to sell a property in Villajoyosa?
With a realistic price and good marketing, properties in Villajoyosa typically sell within 3-6 months. Particularly sought-after homes with sea views or in popular areas can sell faster.
Do I need an agent to sell in Villajoyosa?
It is not a legal requirement, but it is strongly recommended — especially since a large share of buyers come from abroad. A local agent with an international network significantly increases your visibility and knows the local price level.
Can I sell my property in Villajoyosa without being in Spain?
Yes. You can grant power of attorney (poder notarial) to your lawyer, who can then represent you throughout the process, including signing at the notary, without you needing to travel to Spain.
What is plusvalía and do I have to pay it in Villajoyosa?
Plusvalía municipal is a local tax on the increase in value of the land under your property since your purchase. It is paid by the seller in all property transactions in Spain, including in Villajoyosa, and the amount is set by the local town hall.
Need help selling your property in Villajoyosa?
Contact us for a no-obligation chat about your options in Villajoyosa. We give impartial advice and help you move forward — whether you're just starting your research or ready to take the next step.
Contact us about Villajoyosa